Subject matter expert

9 idiot-proof methods to become a subject matter expert

No List?

No Money?

No Hope?

And still dream of becoming internet famous in your niche?

Becoming the subject matter expert people tag in groups and inbox for advice?

I got you. Here are some of my best tips on doing just that without sacrificing your sanity, dignity or blowing all your inheritance on advertising!


Tip #1

Leverage your existing contacts.

Tip #2

Start sharing mini blog posts. I think is one of the most underutilized tools to position yourself as a subject matter expert. Give it a try.

Tip #3

Opinion pieces.  I don’t just necessarily mean blog posts. I mean pieces that reflect that you have a strong opinion.

Tip #4

Share third party articles.

And, be brave enough to challenge an opinion. TWEET THAT!

Tips #5 & #6

Share before/afters.

I took random pieces; blog posts, home pages, about pages, and do a before-after. I took a screenshot of the before, took a screenshot of the after and started sharing it in a few Facebook communities that I hang out with.

You can also offer free sessions. I know, I know there are so many people who are against the idea of free work, I call bullshit on that (listen to the podcast to find out why)

Tip #7

Start a conversation.

Similar to sharing your opinion but in this case you’re ideally sharing an opinion that creates polarity.

Tip #8

Complete a conversation.

Someone is already having a conversation, someone is already sharing an opinion and you agree with it or you don’t agree with it, complete that conversation. Not enough people do it. TWEET THAT!

Tip #9

Bite-sized wisdom pieces

A how to, a case study or something you’d charge money for would be a 100% solution, you could just share 10% of that as a bite-sized wisdom piece.

Tip #10

Have a unique hash tag. It’s less brash than coming straight out and saying “I’m a copywriting ninja” Tweet That!


Click the image to download your handy dandy worksheet of all the tips:

Handy dandy worksheet



9 idiot proof methds to becom a subject matter expert when you have no list, no money, and no hope

1 Comment

  1. Sherilyn Colby on October 2, 2018 at 10:41 pm

    Oooh, lots of goodies here! It’s actually easier to get known as an influencer and subject matter than people think. Thanks for the tips Bushra!

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