The most common mistake people make in describing what they do is to frame it like a label. “I am a business coach” or “I am a web designer” or as a generic solution “I design beautiful websites” or “I help entrepreneurs make more money”.
Try This Instead:
Hit it Where It Hurts the Most
Try to introduce yourself as a solution to a massive problem, a red hot burning pain that your idea buyer either can’t tell or won’t tell others but that hurts all.the.damn.time.
What you need to do is to simply bring it to the surface by asking a question and framing yourself as a solution to that massive pain point.
Step One: Think of the deepest darkest desire or pain point of your ideal buyer and ask a question that brings it to the surface.
Step Two: Introduce yourself as someone who’s actually the miracle cure to that pain point (the more specific the better)
See it in Action below:
I am a web designer who specializes in designing photography websites
Have you ever felt ashamed of sharing your URL with your prospects because you feel it just doesn’t do justice to your talent and your value?
I am Kate and I design photography websites that you will wear like a badge of honor and that show the world that you HAVE in fact arrived!
I am a Business Coach
You know that feeling when you feel like you are digging a never-ending hole with no end in sight and holding on to that shitty client because that’s the only one you have?
I am Simon and I help newbie entrepreneurs get better (and nicer) clients and make bucket loads of money and I do it with a smattering of humor and tough love!
Give this a shot and let me know how it goes!