So which is more persuasive? And is it always an either / or situation?
Firstly what on earth do I mean by likeability and authority? This is all to do with how people perceive you as a person.
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- Engages with people
- Laugh a lot
- Girl next door
- Celebrity persona: Ellen (my celebrity spirit animal)
Cons: People will take you for granted, you will be taken advantage of, people are not willing to pay for access to you because your connection and friendship is so open.
- No self deprecating humour
- Stories showing overcoming problems rather than having problems
- Premium positioning
- Limited access
- One up manship
- Easily offended
- Celebrity persona: Oprah
Cons: Will repel people (but who doesn’t?!)
How to engineer the right perception
First decide which is more YOU. If you have issues with sharing the ugly, engaging too much that kind of thing, don’t try and engineer a likeable brand.
Then check where you shoot videos, what you’re wearing, the amount of quite frankly excruciating detail that you go into on social media if you’re anything like me.
Next, engagement. If you're a likeable brand and someone engages with you either in your group or on a webinar acknowledge them! If it’s a joke, laugh. If it’s a compliment, write them a love note to say thank you.
So, which are you?