How They Persuade is not your regular interview series (What? You expect regular from me? WTF is wrong with you?)
Instead, this is a unique interview style interrogation where I drill my guests with some random scenarios and they need to tell me how they will persuade the other person in that scenario.
The first person I am drilling is Selena Soo.
Check it out below (bet you will feel like a wretched person after listening to her calm, collected, peaceful approach to most disasters. I did)
Selena is the creator of Impacting Millions. She teaches business owners how to elevate their brand, reach more people and so, of course, impact millions!
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Selena’s WTF, FML and OMG moments in business
OMG: When in 2016 the business passed the $1m mark, despite Selena never having been sure she could ever make money (hello?!)
WTF: Promoting a live event and finding out the main speaker wouldn’t be attending via a Facebook status update. (yes REALLY!) And then managed to remain friends (JFYI I would totally lose my shit and egg their house if this happened to me.)
FML: Visa issues meant Selena was stuck in New Zealand not knowing whether she could get back into the US, to make a stressful situation even worse, it was right before her live event.
How Selena Persuades
Where I give my guests horrible scenarios to persuade themselves out of. There’s a reason I enjoy horror movies so much you know…
You are stuck on a deserted island with a person you deeply despise, how will you persuade them to cooperate so you both live?
Selena: I would find a way to like the person. No one wants to be an asshole, no one w ants to be annoying.
I would share things about me that were vulnerable and open and get to know the person on a deeper level. Find that one thing that I DO like about them.
You’re lost in the woods and you can only send one voice message to someo ne to come and get you and save you. What do you say?
Selena: I would be hysterical! I would let them know to stop what they are doing and come and get me, NOW!
Your team member / client / partner tries to engage you in a heated political debate. What do you do?
Selena: I would say “I can see that this is something you’re passionate about and I appreciate your perspective. I don’t feel like I’m informed enough to have a really strong stance and there are multiple perspectives. This is something I want to learn more about.” I would keep things pretty neutral unless it was something really bad.
On a webinar someone asks you a question you don’t know the answer to. How do you respond?
Selena: I would tell them I’d check and get back to them. There’s no point giving an answer that won’t help the person. Better to be honest and say you don’t have an answer right away but DO make sure you follow up with it!
A client asks you for something which is not part of your package or offerings. Do you give it to them?
Selena: Why would I reward someone who is trying to break my boundaries down?!
I would usually just say I am unable to do that. Or I’d get my assistant to reply explaining the situation and offering the next best thing.
You inadvertently but publicly said something offensive to someone. How do you fix it?
Selena: I would thank them for taking the time to share the feedback with me, and let them know I would take that perspective into account in the future.
IMPACTING MILLIONS® helps you connect with the media and land high-exposure opportunities — including guest posts, podcast interviews, print magazine coverage, and TV. The goal is to help you reach more people, impact more lives, and become an industry leader. You’ll learn how to leverage your media opportunities for maximum impact — including more sales for your 1:1 services, group programs, or events.
This is a 90-day live training program that includes 1 year of support. During the year, you’ll get invites to special webinars with Selena’s media friends (who’ve worked at places like O, The Oprah Magazine Entrepreneur, Business Insider, MindBodyGreen Glamour, The Today Show). You’ll also be part of a vibrant Facebook community, where Selena will be sharing story ideas, prompts, and tips to help you get more attention for your business.
Doors open for Impacting Millions just once a year. Sign up for the VIP waitlist here: www.selenasoo.com/impactingmillions