#abookin10 Predictably Irrational

If you think you’re a rational, systematic type of person, I’m sorry but you’re in line for a massive identity crisis. This book lays down the inherent biases that we all have. If we don’t know we have them, how can we counter them? I’m sharing some of the biases I have used in my…

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How they persuade: JP Sears

How they persuade

How They Persuade is not your regular interview series (What? You expect regular from me? WTF is wrong with you?)   Instead, this is a unique interview style interrogation where I drill my guests with some random scenarios and they need to tell me how they will persuade the other person in that scenario.  …

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