5 Unusual, Slightly Bizarre Persuasion Techniques- Infographic

5 Persuasion Techniques

Coffee Makes things Better:

A study by Pearl Martin at the University of Queensland in Australia shows that those who had drunk caffeine prior to an argument were more influenced by the persuasive message than those who’d had the placebo. So don’t start the negotiation unless the other party is practically swimming in coffee.

Reference Here.

 

Soft Chairs Soften Hearts:

Roger Dooley in his book Brainfluence shares that those seated in hard chairs during negotiations perceive the other party to be less emotional. Buyers in soft chairs increased their offer by nearly 40 percent more than those in hard chairs

Reference Here.

 

Power of a Good Curse Word:

When participants were exposed to three different speeches (only difference being a mild curse word in one of the speeches), they were most influenced by the speech with the slight swearing. It increased their perception of the speaker’s passion and hence was more convincing. So feel free, throw in a few “damns” and “craps” here and there if you are so inclined.

Reference Here.

 

Whisper Sweet Nothings…in the Right Ear:

Marzoli & Tommasi in a study had a surveyor visit a disco and approach 176 random people asking for a smoke. people were twice as likely to hand one over if the request was directed at the right ear, whether or not the clubber was male or female.

Reference Here.

 

Being the Middle Child Sucks:

People remember the first and last items in a series much more than what's in the middle. When making an argument, keep your strongest points either in the start or at the end and keep your weak points in the middle.

Reference Here.

 

5 Unusual Persuasion Techniques 5 Unusual Persuasion Techniques

9 Comments

  1. Angela on April 7, 2014 at 1:11 pm

    your email list sign up isn’t working right now….

    • bushra.a on April 7, 2014 at 1:24 pm

      I am so sorry Angela. The plugin is being a bit squeaky. Could you try this link:

      I would hate to see you go 🙂

  2. Harshajyoti Das on September 16, 2014 at 9:13 pm

    Bushra, you have made some seriously interesting points. Honestly, I haven’t heard about any one of them. I have been following your blog for quite sometime now and I absolutely love it. I think I found it via a Facebook Group.

    Point 2, which states that Soft Chairs Soften Hearts is astonishing. Who knew ? Salesmen can now invite a customer, make them sit in a soft chair, offer them coffee, put a smile in their charming face and start their Ninja negotiation skills.

    Angela, Sumome is a very new plugin and sometimes it does break. I have had the same issue sometimes. Bushra, why aren’t you using the pop up plugin by SumoMe? It’s pretty decent with an exit timer.

    And finally, “MAKE ME A REVOLUTIONARY” is persuasive. Well done. 🙂

    • bushra.a on September 17, 2014 at 7:14 am

      Hey Harsh

      Thanks so much for your lovely words. I swear to God the more I read about Persuasion, the more I regret not going into direct sales (even though I did a LOT of selling in consulting)

      I installed Sumome very recently, the glitch Angela is referring to is from Hybrid Connect that needed a code cleanup, it’s working OK now. As for the exit intend pop up, I am still trying to convince myself I should give it a shot but since it irks me when that happens on other sites, I am a little hesitant but after your comment I Think I will give it a shot for a week or so and see what happens.

      Thanks again Harsh!

      • Harshajyoti Das on September 17, 2014 at 9:21 pm

        You shouldn’t hesitate about putting up a pop-up right on the face of your visitors. You are offering free content that has immense value. People would pay thousand of dollars for a course on ‘persuasion and marketing’.

        When I first visited your blog, I gave you my email address you offer solid gold. As John Chow says, you are offering it all for free, so why hesitate to ask them to subscribe? And trust me, if you don’t ask, you will never know how your readers will perceive.

        Go ahead and see if your pop-up gets better conversion than your hello bar. If yes, keep it.

        • bushra.a on September 18, 2014 at 9:11 pm

          I love your trust in me Harsh…Im honored 🙂

  3. Alex on October 6, 2014 at 9:50 pm

    this is sooooooooooooooo good, i had to evernote it!! 🙂

    you rock my friend!!

    • bushra.a on October 17, 2014 at 8:24 am

      You Alex are a Rock Star as always <3

  4. Laura on October 31, 2014 at 11:49 pm

    Love this!! You have the best stuff 🙂

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