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(Not your children; this isn't magic!)
Conquer the minds, hearts & wallets
of your customers…
Engrave it on your heart
Tattoo it to your butt
Let it settle in your brain cells…
This knowledge, this knack of understanding how human psyche works, this priceless peek into your buyer’s brain is what gets them to…
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NEVER FLINCH, OR SHRINK OR CRINGE... EVER AGAIN!
The thought of asking someone to get on the phone or take a survey so I can validate my idea? Makes my kidneys shiver in fear. Why? Because I don’t really like human beings and if the success of my business depended on doing that, I’d be on the streets. So I use something…Read More
If you think you’re a rational, systematic type of person, I’m sorry but you’re in line for a massive identity crisis. This book lays down the inherent biases that we all have. If we don’t know we have them, how can we counter them? I’m sharing some of the biases I have used in my…Read More
This is the one where you will find out why it is you love me. And yes you DO love me. It is all my diabolical plan. Yeah. Ever hear the phrase “Better the devil you know”? It’s not just a phrase it is a really powerful phenomenon. It’s scientifically proven that the…Read More
I hereby solemnly declare never to freeze in fear, sit in utter despair, or move from foot to foot like a 3 year old on the verge of an “accident” when faced with an email, sales page or Facebook post.
I refuse to smile needlessly, play nice hopelessly, give in uselessly… in the hopes that if they like me enough, they might open their wallets for me.
I am a persuasion revolutionary and I use psychology of persuasion to win hearts, minds and wallets of my audience.