380 High Emotion Words Guaranteed to Make You more Persuasive

Edited to add:

Her Royal Sweetness Lisa Burger realized what a pain it is to scroll through this long-ass list and kindly whipped up a lovely document that you can use as your very own swipe file. Now ain’t that sweet! Get it here.

Words aren’t just strings of alphabets sewn together with ink

Words are cues

Words are triggers

Words when used correctly can transform an “eh whatever” into “wow that’s it!”

Words can make you go from literally ROFL to fuming with fury to an uncontrollable-urge-to-take-action-NOW-or-the-earth-may-stop-swinging -on-its-axis.

 

These are what I call High Emotion Words

 

And these are capable of transforming an absolute no into almost yes and a “perhaps” into “for sure”!

 

Because it isn’t really about your desired action but the underlying emotion that drives that action. If you get them to feel that emotion, you GOT ‘em.

 

When you are trying to sell people a solution, what you are REALLY doing is evoking desire by making them imagine their best possible future with your solution

When you are trying to get them to take an action (like, share, subscribe, buy) what you are REALLY doing is arousing them (not THAT way… get your mind out of the gutter) to make it impossible for them NOT to take an action

When you are trying to get people to click and read your article, what you are REALLY doing is evoking curiosity so fierce that it claws at the minds of a casual browser and forces him to click that link and read that piece.

When you are trying to get someone to agree with you, what you are REALLY doing is trying to evoke empathy so they see your point of view.

So what are these high emotion words that can work this magic?

Glad you asked.

I have compiled a list of 380 words that are proven to induce certain emotions (both negative and positive) and that I strongly encourage you use in your online (and offline) communications to get your prospect to take the desired action.

 

But before  I share the list with you, here is a 3 step plan to get the most out of these words:

 

Step One: Determine the desired action you want your prospect to take (e.g. like, share, read, subscribe, comment, buy etc.)

Step Two: Determine the exact emotional state that will drive that action (e.g. curious, relaxed, fearful, inspired etc.)

Step Three: Choose some of the words from this list and sprinkle ‘em throughout your content.

 

And now The List:

 

Emotional State: Curiosity (when you want them to be gripped by an unshakable desire to click and read more):

  • Secret
  • Confidential
  • Controversial
  • Underground
  • What no one tells you
  • Have you heard
  • Cover-up
  • Forbidden
  • Banned
  • Behind the Scenes
  • Secret agenda
  • Secret plot
  • Insider
  • Off-the record
  • Blacklisted
  • Censored
  • Concealed
  • Confessions
  • Unbelievable
  • Covert
  • No one talks about
  • Hidden
  • underground
  • Insider’s Scoop
  • Intel

 

Emotional State: Urgency (If you want then to take action now now now):

  • Magical
  • Instantly
  • Missing Out
  • Left behind
  • Magnificent
  • Miracle
  • Most Important
  • Profitable
  • Proven
  • Quick
  • Remarkable
  • Results
  • Revolutionary
  • Safe
  • Save
  • Sensational
  • Should
  • Startling
  • Strongly agree/ recommend
  • Strongly suggest
  • Superb
  • Superior
  • Tremendous
  • Truly
  • Trustworthy
  • Urge
  • Worthwhile
  • Deadline
  • Limited
  • Seize
  • bargain
  • Discount
  • Explode
  • Extra
  • Fortune
  • Freebie
  • Jackpot
  • Reduced
  • Instant Savings
  • Skyrocket
  • Immediately
  • Imminently 

 Emotional State: Confusion and Helplessness (Especially useful when questioning Status Quo, making them realize what they are missing out or “us vs them” style content)

  • doubtful
  • uncertain
  • indecisive
  • perplexed
  • embarrassed
  • hesitant
  • disillusioned
  • distrustful
  • misgiving
  • unsure
  • tense
  • stressed
  • uncomfortable
  • dishonest
  • disdainful
  • manipulative
  • judgmental
  • argumentative
  • authoritative
  • condescending
  • distracted
  • disoriented
  • off-kilter
  • frenzied
  • blushing
  • awkward
  • incapable
  • paralyzed
  • fatigued
  • inferior
  • vulnerable
  • distressed
  • pathetic
  • distraught
  • doomed
  • overwhelmed
  • incompetent
  • incapacitated
  • trapped
  • squirming
  • jittery
  • woozy
  • twitching
  • compulsive
  • uncaring
  • uninterested
  • unresponsive
  • terrified
  • suspicious
  • anxious
  • alarmed
  • panicked
  • threatened
  • cowardly
  • insecure
  • Deceived 
  • Helplessness
  • Disempowered
 Emotional State: Anger (This is a high physiological arousal emotional state that can help drive a number of actions such as getting support for a cause or sharing content because of the sheer outrage felt)
  • Ordeal
  • Outrageousness
  • Provoke
  • Repulsive
  • Scandal
  • Severe
  • Shameful
  • Shocking
  • Terrible
  • Tragic
  • Unreliable
  • Unstable
  • Wicked
  • Aggravate
  • Agony
  • Appalled
  • Atrocious
  • Corrupting
  • Damaging
  • Deplorable
  • Disadvantages
  • Disastrous
  • Disgusted
  • Dreadful
  • Eliminate
  • Harmful
  • Harsh
  • Inconsiderate
  • enraged
  • offensive
  • aggressive
  • frustrated
  • controlling
  • resentful
  • malicious
  • infuriated
  • critical
  • violent
  • vindictive
  • sadistic
  • spiteful
  • furious
  • agitated
  • antagonistic
  • repulsed
  • quarrelsome
  • venomous
  • rebellious
  • exasperated
  • impatient
  • contrary
  • condemning
  • seething
  • scornful
  • sarcastic
  • poisonous
  • jealous
  • ticked off
  • revengeful
  • retaliating
  • reprimanding
  • powerless
  • despicable
  • self-hating
  • desperate
  • alienated
  • pessimistic
  • dejected
  • vilified
  • unjustified
  • violated

 Emotional State: Safe and Satisfied (Great for Sales Pages when you want people to feel secure in their choice)

  • Accurate
  • instantly
  • Advantage
  • Always
  • A cut above
  • Bargain
  • Certain
  • Certainly
  • Confident
  • Convenient
  • Definitely
  • Delighted
  • Easy
  • Ecstatic
  • Effective
  • Emphasize
  • Extremely
  • Freedom
  • Guaranteed
  • Highly effective/ likely
  • Introducing
  • First ever
  • Investment
  • conscientious
  • approving
  • honored
  • privileged
  • adaptable
  • relaxed
  • Astonishing
  • Astounded
  • assured
  • fulfilled
  • genuine
  • authentic
  • self-sufficient
  • reliable
  • sure
  • secure
  • stable
  • honest
  • truthful
  • supportive
  • excellent
  • responsible
  • solid
  • trusting
  • supported
  • Absolutely
  • Bargain
  • clarity
  • transparency
  • humility

Emotional State: Happy and Alive (Health based products or services):

 

  • blissful
  • joyous
  • delighted
  • overjoyed
  • gleeful
  • thankful
  • festive
  • ecstatic
  • satisfied
  • cheerful
  • sunny
  • elated
  • jubilant
  • jovial
  • fun-loving
  • lighthearted
  • glorious
  • innocent
  • child-like
  • gratified
  • euphoric
  • on top of the
  • world
  • playful
  • courageous
  • energetic
  • liberated
  • optimistic
  • frisky
  • animated
  • spirited
  • thrilled
  • wonderful
  • funny
  • intelligent
  • exhilarated
  • spunky
  • youthful
  • vigorous
  • tickled
  • creative
  • constructive
  • helpful
  • resourceful
  • at ease
  • comfortable
  • pleased
  • encouraged
  • surprised
  • content
  • serene
  • bright
  • blessed
  • Vibrant
  • Bountiful
  • Glowing

 Emotional State: Inspired (as part of content that is meant to inspire and make them feel like they are capable and in charge)

  • motivated
  • eager
  • keen
  • earnest
  • inspired
  • enthusiastic
  • bold
  • brave
  • daring
  • hopeful
  • upbeat
  • assured
  • clear
  • balanced
  • fine
  • okay
  • grateful
  • carefree
  • adequate
  • fulfilled
  • genuine
  • authentic
  • forgiving
  • sincere
  • uplifted
  • unburdened
  • confident
  • self-sufficient
  • reliable
  • sure
  • unique
  • dynamic
  • tenacious
  • cooperative
  • productive
  • exuberant
  • in the zone
  • responsive
  • conscientious
  • approving
  • honored
  • privileged
  • adaptable
  • Empowered
  • Focused
  • Capable

Emotional State: Relaxed and Peaceful (Products or services that offer mental peace and relaxation):

 

  • calm
  • at ease
  • comfortable
  • content
  • quiet
  • certain
  • relaxed
  • serene
  • bright
  • blessed
  • balanced
  • grateful
  • carefree
  • fulfilled
  • genuine
  • authentic
  • forgiving
  • sincere
  • uplifted
  • unburdened
  • confident
  • self-sufficient
  • glowing
  • radiant
  • beaming
  • reflective
  • smiling
  • grounded
  • unhurried
  • open-minded
  • efficient
  • non-controlling
  • unassuming
  • trusting
  • supported
  • fluid
  • light
  • spontaneous
  • aware
  • healthy
  • meditative
  • still
  • rested
  • waiting
  • laughing
  • graceful
  • natural
  • steady
  • centered
  • placid
  • Clear
  • Stoic
  • Aligned

phewwwww that was one long ass list don’t you think?

But how about we make it to 500. Now that’s a thought!

Help make that happen guys and drop some of your favorite high emotion words in the comments and I will go and add those to this list (with credit of course)

Ready. Set. GO!

Edited to Add:

I literally have the BEST readers ever and the the ever generous & awesome (Not to mention with the coolest name Eva!)  Jo Jo Fildi has contributed some 20+ words making it a square 400. I have added those above colored in blue.

 

 

Sources:

The Work of Byron Katie

Persuasive and Emotive Language

 

 

 

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23 Responses to 380 High Emotion Words Guaranteed to Make You more Persuasive

  1. Hi thanks for this article Bushra, I love the way you divided it out. i book marked it and will return to use it for guidance. One little tiny-tiny issue though I thought I’d point out, I found a little type-o, it appears you typed “then” instead of “them” in this title “Emotional State: Urgency (If you want then to take action now now now):”. Not trying to pick, just want to help. Cheers!

  2. […] If you must use descriptive words, use simple and common words that are emotionally effective. This is no time to go crazy with a thesaurus and impress the world with your vocabulary. The language must not get in the way of the emotional prodding you’re trying to achieve. Save your thinking words for your blog posts, and focus on words that are powerful persuaders. […]

  3. Here’s some that I found.
    Devoted
    Inferno
    Treacherous
    Smoldering
    Relentless
    Excruciating
    I used these words to describe my favorite character form the Mortal Kombat series. Scorpion. If you have any other words please tell me. I would like to hear our ideas.

  4. Oh I love this list! I’ve always liked words and could easily get lost in the thesaurus when I’m searching for the perfect synonym! Thanks for the inspiration. :)

  5. Thank you for your explanation.But still have question about emotional words.can we make past, past participle of them(Example:I loved her.In this sentence ‘Loved’ is that appropraite?)

  6. Awesome Bushra!

    When targeting men I would use words such as leader, courageous proud, pride, hunter, protect, provide and sex (ok ok we are all adults here).

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